PPWR GUIDES
PPWR – the new EU packaging rules.
The Packaging and Packaging Waste Regulation applies from August 2026. What it requires, who it affects, and how to prepare.
All PPWR guides
PPWRProducer rolesIs an Authorised Representative Mandatory Under PPWR?
Understand when an authorised representative is required under the new European Packaging and Packaging Waste Regulation, and how it impacts your brand.
6 min read
PPWRProducer rolesWho is the Legal "Manufacturer" Under PPWR? (Hint: It Might Be You)
Under PPWR the manufacturer is whoever puts their name or trademark on packaging: usually the brand, not the factory. It owns the technical file and DoC.
5 min read