PPWR GUIDES
PPWR – the new EU packaging rules.
The Packaging and Packaging Waste Regulation applies from August 2026. What it requires, who it affects, and how to prepare.
All PPWR guides
PPWRBasicsPackaging designTypes of packaging: primary, secondary and transport packaging for EPR and PPWR
Primary, secondary and transport packaging explained with the EPR and PPWR consequences.
7 min read
PPWRBasicsPackaging designSustainable packaging EU rules: what online sellers now need to meet
Sustainable packaging EU rules now set recyclability, recycled-content and minimisation duties.
6 min read
EPRPPWRBasicsEPR vs PPWR: The Difference Explained (2026)
EPR is the principle that makes you pay for packaging waste. PPWR is the binding EU regulation, applicable since 12 August 2026, that dictates packaging design.
6 min read
PPWRBasicsPPWR Explained: EU Packaging Regulation 2026
The PPWR (Regulation (EU) 2025/40) has applied since 12 August 2026 and binds all 27 member states identically: packaging design, recyclability and labelling.
5 min read