PPWR Recycled Content Targets for Plastic Packaging (2030 & 2040)

From 1 January 2030, plastic packaging must contain a minimum share of post-consumer recycled content: 35 percent for general plastic packaging, 30 percent for single-use beverage bottles, 30 percent for PET contact-sensitive packaging and 10 percent for non-PET contact-sensitive packaging. By 1 January 2040 those thresholds rise to 65, 65, 50 and 25 percent.

Updated 19 August 2026: revised now that the PPWR (Regulation (EU) 2025/40) applies, since 12 August 2026, and to tie the 2030 targets to the calculation act that triggers them.

For e-commerce operators, that means scrutinising your polybags, bubble wrap and plastic components now – most of which fall under the general 35 percent category.

Key takeaways

• The 2030 date is a floor: Article 7 applies the targets from 1 January 2030 or three years after the calculation implementing act, whichever is later.
• Only post-consumer waste counts towards the targets. Industrial or pre-consumer scrap from the manufacturing process does not.
• The percentage is averaged per manufacturing plant per year, not measured on each individual packaging unit.
• Plastic parts under 5 percent of total packaging weight, compostables, medical packaging and dangerous-goods packaging are exempt.

What are the 2030 and 2040 recycled content targets?

The European Union has set aggressive minimum recycled content targets for packaging to stimulate the secondary plastics market and reduce reliance on virgin fossil fuels. These requirements apply to any plastic part of packaging placed on the EU market.

By 1 January 2030, any plastic part of packaging placed on the market shall contain a minimum percentage of recycled content recovered from post-consumer plastic waste, calculated as an average per manufacturing plant and year.

Crucially, the regulation dictates that this material must be recovered from post-consumer plastic waste. Industrial scrap or pre-consumer waste generated during the manufacturing process does not count towards these targets. Because the metric is calculated as an average per manufacturing plant and year, packaging manufacturers have some flexibility in how they allocate their recycled resin across production runs.

The exact minimum recycled content percentages depend on the specific format and the polymer used. You can find these dates in the full PPWR compliance timeline; the milestones are 1 January 2030 and a stricter set of quotas for 1 January 2040. Read the first as the earliest date rather than a fixed one: Article 7 applies the 2030 percentages from 1 January 2030 or three years after the Commission's calculation implementing act enters into force, whichever falls later.

E-commerce sellers using standard plastic mailers, void fill, or protective films will generally fall under the "All other plastic packaging" category, meaning a 35 percent post-consumer recycled content requirement applies by 2030.

Tracking material compositions across an entire product catalogue is the hard part of this target, and you can let Gramta automate your compliance reporting.

What plastic packaging is exempt?

Not all plastics must meet these quotas. The regulation acknowledges that strict health, safety, and functional barriers exist for certain sensitive products. The PPWR exemptions exclude several categories from the quotas entirely.

Your packaging is exempt from the recycled content targets if it falls into one of these specific use cases:

• Minor plastic parts: Any plastic component that represents less than 5 percent of the total weight of the whole packaging unit is excluded.
• Health and safety risks: Plastic packaging intended to come into contact with food is exempt if the required quantity of recycled content poses a threat to human health and breaches food contact material regulations.
• Compostable plastics: Fully compostable plastic packaging is exempt from these specific recycled targets.
• Medical and sensitive goods: Immediate packaging for medicinal products, contact-sensitive plastic packaging for medical devices, and contact-sensitive packaging for infant food or special medical purposes are excluded.
• Dangerous goods: Packaging used specifically for the transport of dangerous goods is exempt.

How do you prove your recycled content?

Meeting the targets is only half the battle. You must also prove it to the market surveillance authorities. The burden of proof requires a clear, auditable trail from your packaging supplier to your final declaration.

You demonstrate it through your PPWR technical documentation, the Annex VII file. That file has been required since 12 August 2026 for the requirements already applicable, and the recycled-content percentages join it when Article 7 starts to apply. Your suppliers are obliged under Article 16 to give you the information needed to demonstrate conformity, so the material composition and the exact post-consumer percentages are data you are entitled to ask for.

According to Article 7 of the PPWR, the European Commission will adopt implementing acts by 31 December 2026 establishing the exact methodology for assessing, verifying, and certifying this recycled content. The EU Commission's PPWR guidance document sets out how this evidence is expected to flow through the supply chain, which will likely involve independent third-party audits on the manufacturers of the recycled content to ensure the secondary raw materials are genuinely post-consumer.

Until then, e-commerce brands should proactively audit their supply chains. Ask your packaging suppliers for material data sheets, certificates of origin for recycled resins, and bills of materials. If your suppliers cannot verify their post-consumer recycled percentages today, they put your European market access at risk for 2030.

Don't let missing supplier data or confusing material classifications stall your EU sales. Start automating your packaging compliance with Gramta to turn your real e-commerce orders into the reports each scheme asks for without the spreadsheet stress.

Sources:

• Article 7 of the PPWR on recycled content
• EU Commission PPWR guidance document